Finding the right Accent for your Brand
Its’s interesting how accents can reflect how we think and feel about someone on an interpersonal level. After all a person’s accent is part of their identity and can often carry certain stereotypes with the slang they use or the inflection in their voice. For example: stereotypically, a New Yorker may come across as sharp or even rude. A British RP (Received Pronunciation) accent can feel sophisticated and proper whilst a Yorkshire accent can appear friendly and more trustworthy. With such an array of accents to choose from which one should you consider for your company’s telephony system and is it important to use certain regional terms or tones to engage with your target audience?
