Until now, freemium business models have not been widely used in the telecoms channel, especially for audio recordings, and yet it’s a powerful model proven to be successful in so many other industries.
We’ve partnered with leading channel marketing specialists, GetCrisp, to create a discounted marketing support package that enables resellers to generate healthy recurring revenues from the sale of their in-queue and on-hold audio add-on, with very little effort.
Monthly Recurring Revenue (MRR) can help you make budgeting decisions, predict business growth, and decrease volatility. There are several ways to increase monthly recurring revenue, and expand your business to start gathering MRR streams. We sat down with our Head of Channel, Laura Maddocks to discuss the ways channel resellers can grow their monthly recurring revenue streams, and the benefits of doing so.
As August creeps up on us, our eyes are on that much deserved bank holiday. Before we can sit back and enjoy ourselves, it’s important not to forget that we typically see orders for prompt recordings increase by 50% around bank holidays as end users rally to update their IVR prompts and greeting messages. Therefore, there is a huge opportunity for the channel to earn more in the lead up to the bank holiday - and it's not to be missed.
A recent survey of almost 2,000 business professionals found that customer experience is the number one focus for almost 46% of businesses,1 but how can telecoms and IT resellers take a share in their spend?
A phone system is much more than a call routing technology, for most businesses it’s a critical customer touch point. Our 2020 study concluded that callers to SMEs spend 20% of call time on hold and, as the provider of their telephony infrastructure, you determine how your customers can utilise this time.
